Label Reviews
Packaged foods have label requirements that go beyond a catchy name and a white nutrition box. Do you know what has to appear on your specific product package or did you rely on something that was already in the market? Did you know that there are different requirements for juices than for chicken lasagna? We offer a selection of services from health claim checks and cleaning up ingredient lists to guidance for graphic designers on how to accommodate required text. We provide confidential advice regarding allergen statements and how to list your company name.
knowledge bank provides insights into “must change” and “recommended changes” to your current labels. Look to us when you do a brand refresh, too. Get our help on the first “hero artwork” then you take on the rest of the changes. We give you a “thumb’s up” on your first label “health check-up” so you can take the lead on the rest and manage costs.
Contact knowledge bank as we’ve worked in a variety of business settings from retail to multi-level marketing and can make recommendations that fit you.
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What is a label review?What appears on a product label is not “free speech” and is governed by regulations at the federal and/or state level. knowledge bankprovides full "health checkups for your food and supplement label". Ultimately our goal is to help our clients sleep easier by reducing risk and uncertainty when it comes to what is permitted on a retail food or supplement package. We evaluate your text and designs for compliance to USA agency rules set by FDA, USDA, FTC, and even state-specific requirements. We help you ensure your label and labeling is - compliant, correct and credible. The label is everything that is adhered/printed on the package or container. knowledge bank will check other labeling information that helps sell products that are regulated the same way such as hang-tags, sell sheets, technical specification sheets, product marketing/demo team instructions, and websites. We review labels and labeling along two dimensions: 1. “Technical correctness” EX: Required elements (statement of identity, net quantity, ingredient declaration, allergen declaration, business information), font sizes, rounding rules, product specific warnings 2. Content & claims EX: Structure/function claims, marketing puffery/romance copy, suitable imagery to product identity, healthy, & dietary guidance. Our reports indicate three levels of advice with options for how to bring the text or graphics into compliance: 1. Must Change EX: The text or graphic clearly is out of compliance with government regulation(s) and Agencies may issue warning letters or 483’s if violations are found 2. Highly Recommended Change EX: Issues that are "grey”, but consumer complaints are likely or other private enforcement (lawsuits) have occurred on the topic 3. Suggested Change EX: Other issues where improvements in word choice would reduce confusion in cooking directions or strengthen a brand message
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Does Knowledge Bank fix the label?Yes,knowledge bank reports include suggestions on "how to fix" the text or graphics -- We don't just tell you what's wrong. Our reports provide you the information needed to make an informed business decision. Ultimately, it's your choice “to either color within the lines or outside the lines.” However, we are not a graphic design company but can make recommendations for other firms.
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What products does Knowledge Bank cover?Stand in the majority of USA grocery aisles or vitamin stores and there will be product labels on the shelf that knowledge bank has reviewed. We focus on foods and dietary supplements for U.S. commerce, including the internet. knowledge bank aids importers in converting their label formats to USA compliant versions. We cover foods and supplements intended for all age groups - infants to adults. We do NOT cover drugs, infant formula, cosmetics, alcohol, tobacco, or cannabis products but may recommend other consulting groups and law firms that could assist you.