knowledge bank answers food and nutrition information dilemmas with enterprising solutions.

Science help in food & nutrition

The mass media covering nutrition science and food science are filled with buzz words including organics, nutraceuticals, functional foods, dashboard dining-even phytochemicals. These topics and words can blurr the mind with their ever-changing messages and themes. knowledge bank professionals are the technical reinforcement for your nutrition or food dilemmas. We can translate the words and help you apply the proper angle for your particular business application. The scenarios that follow are a sampling of professionals helped by knowledge bank scientists.

	Client: Legal Counsel for a Dietary Supplement Manufacturer Dilemma: The legal department wants assurances that there really is substance behind the marketing label copy. Who can provide the substance? Is what the competition says really factual? Solutions: Click here or scroll down to view
	Client: Technical Director of Functional Food Product Line Dilemma: Regulatory affairs at a large manufacturing firm wants details regarding a functional food ingredient from product development. The technical director needs a thorough review of the "hot, new ingredient" in the formulation for submission to an international government. Formulators are too busy to relieve them of their bench-top duties. Who can create a monograph in time for product registration and for a successful product launch? Who can write the technical reviews so the documents are understandable even if English is not the reader's primary language? Solutions: Click here or scroll down to view
	Client: Quality Assurance Officer for Retail Food Product Dilemma: Quality control doesn't feel in control at the moment. After 6 months shelf-life, a new "twist-and-wiggle" in the formulation is found based on a customer complaint. Who can help us with a review of the microscopic literature of interest to QC and the QA officer? Solutions: Click here or scroll down to view
	Client: Product Line Marketer for Functional Beverage Company Dilemma: Marketing is using label copy in several countries that is now out of regulatory compliance. Who can provide assistance with the technically correct re-writes and back-up materials so the product can remain in retail distribution? Solutions: Click here or scroll down to view
	Client: Senior Executive for Multilevel Marketing Company Dilemma: Product development and marketing are finally agreeing. They're reaching for the same flashy, functional ingredient. Who can help us identify what the medical literature says about the ingredient? Who can help us "road test" our ideas in people? What human research will make the company distinguish itself from among the others? Solutions: Click here or scroll down to view
	Client: Product Developer Dilemma: The corporate chef is helping your company reach new market venues. Unfortunately all he sees are great tastes and pretty food displays. Who can help us evaluate whether our products are truly healthy? What does the Nutrition Facts panel look like? Solutions: Click here or scroll down to view
	Client: Venture Capitalist for speculative investors Dilemma: An investment banker wants an executive summary and clean presentation to introduce a novel food ingredient created from plant-based by-products. Who can create a presentation that portrays the novel plant extract for non-technical investors or prospective food developers? How will the technical information appear relative to existing science-will it appear as phyto-chemicals or fido-chemicals? Solutions: Click here or scroll down to view

Client: Legal Counsel for a Dietary Supplement Manufacturer

Dilemma: The legal department wants assurances that there really is substance behind the marketing label copy. Who can provide the substance? Is what the competition says really factual?

Solutions:
Compile, review, and present the science behind new product formulations

Apply discipline and organization to regulatory information

Look for the details surrounding a topic in technical literature reviews to avoid the Oh-my's and present the gratifying Ah-hah's should the FDA or FTC conduct a review

Expand corporate knowledge to provide inspirational and well-informed business decisions

Client: Technical Director of Functional Food Product Line

Dilemma: Regulatory affairs at a large manufacturing firm wants details regarding a functional food ingredient from product development. The technical director needs a thorough review of the "hot, new ingredient" in the formulation for submission to an international government. Formulators are too busy to relieve them of their bench-top duties. Who can create a monograph in time for product registration and for a successful product launch? Who can write the technical reviews so the documents are understandable even if English is not the reader's primary language?

Solutions:
Bring breadth and scope to the literature review-more than just the patent listings and bibliographies from the competition

Categorize the abstracts listings with summaries that portray the research conclusions in a factual light.

Position the research findings and summaries relative to existing product positions and product development visions

Expand internal knowledge resources to provide sound, thought-provoking business decisions while freeing these resources to pursue additional profit-generating projects

Client: Quality Assurance Officer for Retail Food Product

Dilemma: Quality control doesn't feel in control at the moment. After 6 months shelf-life, a new "twist-and-wiggle" in the formulation is found based on a customer complaint. Who can help us with a review of the microscopic literature of interest to QC and the QA officer?

Solutions:
Identify scientific abstracts of food hazards and analytical methods

Report health consequences to aid in further decision making actions

Focus literature reviews to support a new or revised HACCP plan

Relay product recalls or import alerts of similar products

Client: Product Line Marketer for Functional Beverage Company

Dilemma: Marketing is using label copy in several countries that is now out of regulatory compliance. Who can provide assistance with the technically correct re-writes and back-up materials so the product can remain in retail distribution?

Solutions:
Obtain and organize the peer-reviewed scientific papers to support the marketing copy

Skillfully edit the marketing copy for scientific accuracy

Scrutinize the on-file records and documents for clarity and accuracy in the event of an audit

Enhance the team dynamics as a liaison between the technical and sales segments

Client: Senior Executive for Multilevel Marketing Company

Dilemma: Product development and marketing are finally agreeing. They're reaching for the same flashy, functional ingredient. Who can help us identify what the medical literature says about the ingredient? Who can help us "road test" our ideas in people? What human research will make the company distinguish itself from among the others?

Solutions:
Convert the medical literature into readable summaries that give actionable conclusions

Connect with investigative researchers for customized assessments of product performance

Design and conduct human clinical trials with credible research institutions and within good clinical practices (GCPs)

Identify scientific meetings and conferences to create product awareness in the technical community

Exhibit technical presentations or posters for greater product visibility of product research

Client: Product Developer

Dilemma: The corporate chef is helping your company reach new market venues. Unfortunately all he sees are great tastes and pretty food displays. Who can help us evaluate whether our products are truly healthy? What does the Nutrition Facts panel look like?

Solutions:
Serve up a nutrient analysis of each formulation with a proper FDA nutrition panel

Suggest methods to modify products to meet national health guidelines

Explain what a PUFA and MUFA are in normal human language

Prepare a formulation comparison to a competitor

Client: Venture Capitalist for speculative investors

Dilemma: An investment banker wants an executive summary and clean presentation to introduce a novel food ingredient created from plant-based by-products. Who can create a presentation that portrays the novel plant extract for non-technical investors or prospective food developers? How will the technical information appear relative to existing science-will it appear as phyto-chemicals or fido-chemicals?

Solutions:
Summarize the extraction methods and research behind the novel plant-based material by drawing on the corporate scientists' original work

Create an electronic slide-show that is targeted and focused for the specific audience with complementary collateral materials

Benchmark the novel material with existing plant-based materials to reinforce the distinctive nature of the potential investment

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